001 | How Transparency Helps Account Executives Sell More w/ Todd Caponi, The Work Before the Work Podcast

001 | How Transparency Helps Account Executives Sell More with Todd Caponi

In this episode of The Work Before the Work Podcast, Paul M. Caffrey is thrilled to welcome Todd Caponi to discuss how transparency helps Account Executives sell more. 

Todd Caponi is a 7x Sales Leader, 2x Best selling author of "The Transparency Sale" and "The Transparent Sales Leader", a keynote speaker & esteemed member of the National Speakers Association. 

Tune in as we dive deep into:

  • How transparency sells better than perfection
  • How to make cold outreach standout
  • Pricing framework & presenting pricing
  • Achieving forecast accuracy 
  • How to put yourself in the driving seat for promotion

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Resources Mentioned:

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