Paul M. Caffrey (00:00.343)
Got it?
Perfect. So as I mentioned, I am thrilled and delighted to be joined by Johnny Quinn. Johnny, how are you? Oh, I'm well. It's so good to see you virtually this time. I know. Yeah. As opposed to in person. And it was a weekend event that we were at. That was a lot of fun. It was. It was. I'm so glad our paths crossed and we've stayed in touch since. Yes. Yeah, absolutely. And I guess for those of you wondering what we're talking about.
There was an international sales conference in Lithuania earlier in the year, and Johnny was the lead keynote there, and I was speaking earlier in the day. So I got the pleasure of not only meeting this man, seeing this man speak, but also having dinner with this man too. And that is why I'm even more excited than normal to have Johnny on so you can find out a bit more about him and what he's all about. So the first question.
And I guess you probably get a lot of these questions all the time. Um, but how does the world of NFL being an Olympian lead you into business or into the marketplace? How does that happen? Yeah, Paul, there's so much low hanging fruit and I would just say a symmetry with sports in business. Right. I mean, just think about the makeup of a team. Again, sport and business doesn't matter.
On a team, you have people that have different backgrounds, different belief systems, different personalities, and we all have to come together for one common goal, whether it's winning, going after a gold medal or going after a revenue goal or a profit goal, whatever it may be. So it was almost kind of like a no-brainer when it was time to retire from sport, stepping into the business world, into the marketplace,
Paul M. Caffrey (01:59.702)
And so for me, it was identifying some areas that I had passion for. Because when you grew up and played sports, you've got passion for that sport. And so I wanted to make sure, Paul, that I brought the same passion in the marketplace, which led me kind of down this path of entrepreneurship where I own a property and casualty business. I'm on the road quite a bit speaking, which is, as you alluded to our listeners, how you and I cross paths.
Um, just launched an app. So it's, um, it's fighting these things in the marketplace that I'm passionate about. And so it made, what it did pause, it made the jump super easy, or you could say, uh, short, it was a short learning curve because I was able to bring that same passion from sport into the marketplace. Yeah. No, that makes sense. I'm like, I've seen, I
I'm friends with some athletes as well who've also done that. Maybe not to the same height or the same way that you have. But nonetheless, that work ethic is quite interesting. And if we think about a lot of people, myself included, maybe come up to the more traditional paths, you know, so we've cut our teeth at our younger ages and work, maybe, you know, doing prospecting, making a lot of cold calls and I haven't had big numbers. And it does take.
great, it does take perseverance. And there are times when you kind of wonder, am I going to be successful? Is this even worth it? Why, why did I do this? Why don't I do something else? But I think it'd be super interesting would be to kind of see, well, you know, what are the parallels when it comes to, let's say, you know, sport, be it either, either bobsledding or football from a
You know, what was that grind like on a day to day basis? Like, was it just fun? We all imagine it's, it's great. It's, it's just, I mean, I'm guessing it's a lot of hard work though. A lot of hard work, right? Just like in business and then you, you alluded to the point of picking that, especially in your sales role, Paul, right? Picking that phone up, making the prospecting calls, you know, hammering, understanding the basics of sales 101 of, of increasing your pipeline, you know, going after your target audience.
Paul M. Caffrey (04:12.554)
And that can be challenging. Same in sport. Look, the reward of playing on game day or scoring a touchdown or being in the Olympic games is amazing. I mean, Paul, I spent, when I look back on my Olympic run.
Probably three minutes and a little bit over three minutes of ice time in the Olympic games, it took four years of work for three minutes of ice time. And so if, if we put that on a paper, Paul, it's kind of like, well, wait a second, are we sure that the, the juice is worth the squeeze, right? Is it, was it worth it? And the answer is yes. And let me share a short story for you, Paul. This, this blew my mind.
When I got to the NFL, and I don't know where I got this, but in sport and business, same thing. As you continue to advance in your career, I get to the NFL, I'm thinking, okay, well, these are the best of the best. Everybody is compensated very well in the National Football League. So I just thought when I got to the NFL that, I don't know, maybe I'd learn some trick plays. Maybe there would be...
some secret NFL playbook that I don't know about just yet. And so I'm watching this guy, Paul, on the books for $6 million. He's going to make $6 million this year. That's what his contract is. He's the starter. And so I'm watching him. I want to watch his practice effort. I want to watch how he handles himself off the field. So I'm just watching this guy. And Paul, this blew my mind. Because here's this guy on the books for $6 million.
running a three-step slant over and over and over. Let me tell you why this is such a big deal. Paul, a three-step slant is a route that is taught and learned in junior high school football. A middle schooler is taught this route. This is basic football 101. Here's a guy on the books, Paul, for six million running this route.
Paul M. Caffrey (06:25.45)
over and over and over. And so here's the epiphany. And here's, it was almost kind of like a breath of fresh air when I realized this, is that the best of the best, no matter how good you get in your career or how highly compensated you are, what I've noticed is that these ultra performers, Paul, they master the fundamentals. They don't out...
grow the basics. And so let's take this from a sales role. They pick up the phone, Paul. They continue to call, even though they are the number one producer, they were compensating. And so that was
Paul M. Caffrey (07:09.198)
That was mind blowing for me. When I started to realise is that you have to continue to remain almost like a student of the game, sport or business, it's the same thing. Does that make sense? Absolutely. I'm there with you. And as I've always looked to study a lead performance, particularly in the sphere of business, and I remember back in my days in Salesforce, it was a while ago now.
seeing one of the top producers. And I'm like, this guy, he's closed million dollar deals. Everybody knows, likes him. If he's on a deal, there's a little bit of confidence. There's a little bit of reassurance among the leadership team. Everyone is a bit more relaxed. I remember speaking to him before, this was closing, pretty significant deal. By his standards, maybe not the biggest, but it was important to the overall orgs number for the end of quarter.
his solution engineer, who's the person doing the demo, was driven demented. I was like, he keeps on making me do dry runs. I know what I'm doing. He knows what he's saying. We have the business, we keep on doing. And I'm like, he didn't need to. But he realized that in deals, it's like there are little critical moments that happen in a presentation. And if you're not prepared, you haven't put that work in.
you can maybe use a football, actually, it could be a fumble when you look your eye off the ball. And that is something which stuck with me again. Top top performer. Yes. Doing dry runs and preparing for something that arguably he could do without that. However, makes it less likely that something goes against them. So I think that is a fundamental, which starting out, I naively thought you get to a certain level.
I don't write anymore or you don't need to cold call. Right. If you've got so many years into your career and it's a little bit different. Right. No doubt. We spoke in Lithuania that we both cold call. Yeah, we do. Here's the thing about cold calling. There's, there's two kinds of people when it comes to cold calling, people that hate it and people that say they like it, but they're lying. Look, Paul, cold calling is tough.
Paul M. Caffrey (09:36.246)
It doesn't matter how good you get. It is tough. And you're right, I'm looking at a little sign right now as I look past my camera. I've got a sign that I stare at when I'm cold calling and it says, have a bias towards action. You know what that does for me, Paul? It's a reminder that the answer is already no. It's no, unless I reach out because there could be a possibility for that. Yes. Right. That another thing I'll say is no means next.
I'm going to move on to the next one. But if I don't call, if I don't find out, if I don't provide a solution, then I already know the answer is no. So maybe it's a way of formatting a mindset. Maybe it's a way of a level of encouragement. And that could be it. But you are spot on. I don't want we don't outgrow cold calling.
Drip campaigns we could do, are there some sales strategies we can add as we continue to hone our craft in? Are there other avenues that we can pursue? For sure. But Paul, we, especially when things are slow, we don't give that up. Yeah, and I think just that alone is worth everybody hearing because people would assume that, oh.
Johnny Quinn, no way, not a chance. So I guess when people do get a phone call, they're like, oh, this is cool, a bit different. Look, you gotta lean into that. But when we look at the moments, like a lot of people are going through this, some real talk, in sales it's tough at the moment, tech industry particularly, there's been a lot of layoffs, businesses are a lot lower.
AI is coming in, it's disrupting things, right? It's making it really noisy. And again, not experience for buyers, but for salespeople, you know, for us, it's also, also tough and you went through some tough challenge and disappointing times, you know, what advice or what tip would you have for people who are
Paul M. Caffrey (11:52.578)
You know, maybe at that low at the moment, if they've been laid off or if things aren't going well, or if they can see the writings on the wall and things aren't working out and they're kind of unsure what's going to happen next. Yeah. And it's such a tough time when you're in that season of life, whether it's a layoff, whether it's, you know, to your point, Paul, you can kind of see some writing on the wall, you know, as you look at the economy, it's just not what it used to be or whatever it may be. Um, let's, let's take a layoff for an example.
I got cut three times. I got laid off from my job in the NFL three times and it was horrible. I hated it. If I could go back and change it, I would, but I can't. And so here's what I learned, Paul. I learned, and it doesn't get easier every time that it hurts. It might hurt differently, but it, but it hurts is Paul. We have to take time to mourn the loss. That is something I did not do well early on in my career.
Now I was in my young 20s at the time, could have been a maturity thing, maybe, right? But when there is a loss, we have to take time to properly mourn that. And there's nothing wrong with that, Paul. We live in this culture of, you know, we've got to grind 24, 7, 365. Let me just tell you, as an athlete, if I did that, I would be injured, Paul. That's ridiculous.
Now I get it from a marketing standpoint, it's how we gotta position things, but when there is a loss, the number one thing I would tell people what we have to do is we've gotta mourn it. There's an appropriate time to mourn.
As we walk through that phase, now that phase can last too long and we've got to use wisdom there. But once we once we mourn the loss, Paul, then what we have to do is we've got to identify.
Paul M. Caffrey (13:49.694)
our ownership in a situation. Let me give you a real life example. When I got cut from the Green Bay Packers, now I'm gonna, they kept a guy who they drafted in the seventh round. I was an undrafted free agent, true story. Paul, I was going into the last preseason game, I was on all the special team units. The guy that they drafted in the seventh round was behind me, true story.
Paul, the last preseason game, I ended up catching a two point conversion that would have sent us into overtime. The next day I got cut, they kept the seventh round draft pick. Paul, I said a $3,000 signing bonus. They gave him $57,000 as his signing bonus. Paul, everything that I just shared there was true.
Here's the problem. That's not the whole truth. The whole truth is, Paul, I had an opportunity and I should have made more plays. Paul, the rest of the truth is we played four preseason games. I should have been more dominant on the field. Now look, those first four truths I shared, that is accurate. They paid him more money. He was the seventh round pick. But it wasn't the whole truth.
And so when I started to understand that, when I started to own my portion of the pie, whether it's fair or not, that's when things started to change for me. And that's what I would encourage if somebody who might be walking through a loss right now, could be economy, could be they shut down the division. It could be nothing that, it could be things that were out of your control.
I would just encourage you as we walk through that morning phase, is there anything that you can own? Because when you start to come with that perspective, Paul, that's when you begin to kind of break through barriers. You've been to you begin to unlock new possibilities. Does that make sense? Yeah, absolutely. We'll always look back. And it's one of these things we always get told, oh, you tried your best. You know, you gave your best shot. A lot of the time, we can probably always do a little bit more.
Paul M. Caffrey (16:07.094)
I really like that because that's a good way to look back and kind of, you know, what can you on? What could you have done better? And even a really simple tip, and I'm saying this to a lot of sales professionals I'm working with at the moment, is start building your network. A lot of people shy away from networking. You know, I don't want to do it at the end of the day, you know, making that time to have that coffee with that person, to meet that other person, or you see something on LinkedIn that you know, that would be useful for such and such.
taking that extra second to send. And that's what will maybe open the door to future opportunities. And that's something which, whatever happens in your world, you can own that piece. And again, it's gonna give you, you may not get something out of it, but you're more likely a chance that you will, then you won't. So again, I like that look, that totally resonates. And so when you're going through that morning period, and things are a little bit tough,
Um, I'm guessing you're probably looking at the positives of it. You're probably going, well, this is great. It's a chance to do this, a chance to get better chance to try something else. Um, and I guess, well, my real veiled question is how are you able to see opportunities that wouldn't naturally present? Because I would assume that after your football career, after your injuries, and no offence, you're, you're age.
Right. Yeah. Then it's Olympian. I mean, how do you stop that alone is mind boggling. Right. How did you, you know, open up to that or even consider it? So what was interesting is after my third cut, I ended up blowing out my knee. And so you're right. At that point, I'm getting older. I've got three cuts. I got a blown out knee. Paul, the reality is I look like damaged goods on paper.
No GM wants to touch me. And that's tough, right? Not feeling wanted or feeling that you've exhausted all your options and what do I do next? And so what was interesting is through those times, those challenging times before I became a bobsledder, I became an avid reader.
Paul M. Caffrey (18:33.802)
And this opened up my eyes to kind of explore unexpected opportunities. Because here's what I needed to find out, Paul. I needed to know, are there other men and women out there in the world who are further down the road of life than I am at the time? Are you able to, let me put it this way, were they able to come back after a setback? Because at this point, this has been a monumental loss for me. These are million dollar NFL contracts.
I've been cut, blown out knee, nobody wants me. I just want to know, are there other people in the world who are older than me that, that I can almost kind of look up to and say, Hey, have you experienced a loss like that? It doesn't need to be exactly like mine, but something similar and, and are you able to come back? And Paul, here's what I realized, my friend is that this is actually kind of like a prerequisite to success. Is navigating.
these failures, these challenges, these setbacks, and using them, Paul, to springboard you forward. And so at this point, I realized, look, the door to the professional football is over. I'm not gonna keep banging down that door. I had to come to that reality. But there was something inside me that just kept churning this fire of, you know what? I feel like I still have something left in the tank from an athletic standpoint.
What is out there that I can explore? And so things started to fall in place. My mom had a coworker who was a bobsledder. My agent represented a bobsledder back in the day. And so I kind of fit the mold of what they were looking for. But what this did for me, Paul, is it set in motion this journey, right? This new opportunity to become an Olympic bobsledder. And I'll tell you this, you know, when I became an Olympian and I got to walk in opening ceremonies and be part of the...
the world's greatest athletic competition.
Paul M. Caffrey (20:37.962)
Paul, it was unbelievable. And here's what it etched in me, especially now that I'm in the marketplace as a businessman, is that when I go through setbacks and failures and challenges in business, which happen all the time, I mean, I can't tell you, I've already received three nos this morning, Paul, and they suck. I hate it.
But I have to remember, it's almost like I have to kind of speak my resume to myself, that this is part of the process. No means next. Does that make sense? Yeah, yeah, absolutely. Really, really like the no means next piece. And I guess what I'm seeing on social quite a lot, and it was a passion project. Remember when we were chatting, you were talking about it as a passion project and you've now turned that into a business. I'm obviously talking about it.
Uh, your love for pickleball, um, your, your new app. Yeah. So, you know, we, uh, we, we chatted about it pretty extensively. I mean, pickleball is just taken over at least in the U S it has just gone crazy. And, um, what happened was Paul, you know, my wife and I started playing. We liked playing it. We liked playing together. Uh, we found us watching pickleball, um, talking about pickleball. We're like, okay, hold on. Is there.
Is there a potential business here? And so as an entrepreneur, my mind's thinking, okay, well, how do we, you know, is there a way to generate revenue? What's the way, how do we monetize a hobby? And so with anything in sales, what, and again, we went back to sales 101 training. What is the greatest threat out there or the problem that we want to solve? And for pickleball, it's been injuries. The greatest threat to pickleball is injuries. And so we wanted to provide a solution. And so are you right? Our app right here, picklebetter.com.
We are a training app that provides people pickleball warmups, pickleball cool-downs, pickleball workouts to help them reduce the risk of injury. And so it's fun. We're able to play together. We're able to, you know, build our app together and help people play this wonderful sport of pickleball. Yeah. It's, and again, it's, it's starting to infiltrate Ireland and the UK. And I think we're playing a little bit.
Paul M. Caffrey (22:48.934)
And interesting, there's even talk of in soccer, the FA Premier League. So we, what we call football over here, of the managers having a league. So it's, it's really, it's really unusual popping up all over the place. The one thing I think is, is super key. And this is something I speak with a lot is if you're working in sales or whatever you're working at, you should always have a passion project and it can be, it can be your profession. It can be something completely different.
But having that thing and then the more you do, if you're able to turn it into a business or have another revenue stream off the side, even better. But it's a passion project because let's face it, probably doesn't really matter to you if it's successful or if it's not. You're getting to play, you're getting to embrace your passion. And I'm sure it's, it's open in the door to more, you know, interest and pickle opportunities for all of your friends. You know,
Paul, in my keynote in Lithuania, people do business with people who they like and who they trust. And to your point, when you have a passion project, when I am out in the community playing pickleball, something that my wife and I love to do, I'm not out there really beating the I'm not out there being salesy. I'm out there playing a game that we love.
and helping people solve a problem. Ding ding ding, a light bulb should be going off in everybody's brain. Wait a second, isn't that as a sales professional, what we should be doing anyway with whatever product we sell? Identify the problem, show them the solution, show them how to relieve the pain or whatever it may be. And through that, when you have something that you're passionate about, it opens up doors to, for me as a keynote speaker to then step in and be a speaker or to sell insurance.
through a relationship built through my passion project. And so I love that idea, even from just a lead generator, right, Paul, on using your passion project as a lead generator. Yeah, and like interestingly enough, many years ago, 10 plus years ago, I used to talk about fantasy football, which was for the English, for the football, the soccer side of things, some different, same premise, different, podcasts.
Paul M. Caffrey (25:14.974)
you know, writing in newspapers, but it was always off to the side. However, did some of my customers and prospects, were they interested in it? Did we spend a lot of our meetings talking about that? And then a little bit talking about the, well, this is what I'm here for today. Yes. So again, you know, look, Johnny is an Olympian. OK, you can open different doors, but if you've got a passion project that is interesting, that again can help you stand out, because at the end of the day, when you're
selling something, where you're actually helping somebody, you know, fulfilling it. You don't have to be the best sales person in the world. You are really probably competing with three or four other sales professionals who are selling different solutions. And it's who connects the value of their solution to your problem. And the outcome looks more likely with that they're gonna go with, not the best. If it was just give me the best product or the one with the best guarantee of delivering, there's no need for sales professionals. You just look on a piece of paper and decide, well, I'm gonna pay this much for that.
There's a gap. We kind of have to help us get to that. So I guess moving on from that, and again, this is just a little bit behind the curtain. Just ask you straight out. You got to go to the White House. You had a certain president call out your name. Yeah. What was that experience like? You know, as you say it yourself, like what happens?
So what's so interesting in the White House, you are allowed to have your phone. You cannot make any phone calls. You can text, but you can't make a phone call. I don't know, there are rules, so you gotta follow them. And what was so interesting is, here we are, the President of the United States, the leader of the free world is addressing the Team USA. And Paul, think about how funny this is. We live in the digital age, everybody's in the selfie camera mode. The President is addressing Team USA,
And it was just such a funny thing because now you've got everybody with their back turned to the president because they're trying to get a selfie, right? With the president. So you got 200 Olympians back towards the president to get a selfie. And I hear the president say, Johnny Quinn. And I'm thinking, Paul, Oh my gosh, I am in trouble. Why is the president, you know, saying my name?
Paul M. Caffrey (27:32.398)
And turned out, you know, he had a fun little play on the broken door that he didn't want me to break any of these antique doors in the White House. And so it was quite the experience. Just to see, and also to see the history and tradition. We got to, they have this big room full of dinner plates in the China that each president gets to choose. And so we got to see China from.
know, the 1700s, 1800s, Abraham Lincoln, George Washington. It was, it was fascinating to just see and be part of the history and tradition in the White House. Yeah, I can, I can only imagine, yeah, the fun and the excitement and I guess the regular security checks to get in there and, um, did you get your selfie? Did you get your picture? I did. Yeah, I sure did. So when
Paul M. Caffrey (28:26.226)
We're listening to, like a lot of people listening to this, will be thinking, that's great, that's amazing. Or what we like to do is offer tips and advice that people can take on board right now. And actually it could be something they can use. So for example, if we're looking to find more customers or prospecting, what one tip you would give people who are looking for advice or help with that?
Yeah, and this sounds a little counterintuitive, Paul, but I'm going to ask our listeners today, what is something that you can quit today or eliminate off your plate as a sales professional? And let me expand on this. There's a big sports quote that's been floating around culture for a very long time. Came from a very famous sports coach in the US, a football guy named Vince Lombardi.
And the quote goes something like this, Paul. I'm sure you've seen it. I'm sure listeners have seen it. But it goes something like, winners never quit. And this quote, Paul, has just been taken out of context. This coach delivered it at halftime in Super Bowl II. The guys were down, give some big long speech, finishes with winners never quit. And then the team goes out, wins the Super Bowl. And then people are putting this quote on bumper stickers,
Hashtags, I mean, it's everywhere. Paul, here's the reality. Winners. Winners quit things all the time, Paul. They quit things that don't work. And so I would encourage, if we want to amplify our lead list, if we want to amplify our prospecting aspects, I want our listeners to take a real hard, deep look on some processes that you've been.
doing that just don't work? Can you quit them? Can you eliminate something so it frees you up to continue to execute on processes that are actually working, that are actually building leads, that are actually help you close more deals? And I couldn't think of a better time with the amount of options and technology and information access to.
Paul M. Caffrey (30:47.41)
It's time to give up some things. It's time to quit some things that are dragging you down. Does that make sense? Yeah, I'm with you. And it's again, you don't have to do something just because that's what your nest does or that has been the process from the year dot B2B, outbound sales, that playbook is changing. There's a lot of work for a long time and build billion dollar companies that maybe won't be there so much. You know, so.
Totally with you. So there you go. Look at your outreach. What's not working? Stop doing it. Do more of what it is or maybe try something else. But stop wasting your time. A lot of the time, we're so busy in working in the business, finding those leads that we don't actually step back and see what's working, what isn't. So great piece of advice. If we look at it from a sales or from a closing perspective, so somebody
they've got their one or two big deals they're working on, if they're in real estate, or they're trying to get those deals over the line. What's worked for you when you've had to operate or deliver a result in high-stake situations? Yeah, in a high-stake situation, where my mind goes immediately is, how can I continue to build and add value?
I know where I'm at in the sales cycle. We're coming down to the finish line, so to speak. And if they haven't made a selection yet, I have to understand, is it a selection by committee? And we're just, the committee truly hasn't been able to evaluate or they have additional questions I can help answer. And so when I'm in that ninth hour, that final hour, I'm thinking value, value. That's immediately where my brain goes.
Is there any additional value that I can help provide to, to almost kind of like, if you think about a scrum and rugby, push it over, you know, the finish line or the goal line in football, I'm thinking value. What's the value that I can add? Yeah. And I really liked that because we'll focus on the value of our solution. And even the ROI, what's the ROI of our solution. And actually just recently Gongove came out and realized, so they record thousands, if not tens of thousands of closing calls that.
Paul M. Caffrey (33:09.122)
deals where people speak about ROI a little bit more than normal towards the end, flows less. And a lot of the time that's due to the fact of, oh, we kind of missed the value thing at the start. Now we're just trying to throw it in at the end because it looked nicer than everyone's skeptical. No, that's, yeah, whatever. You've kind of missed the boat. But if we prove the value of the solution, continuing to prove the value and for people to look for ways to bring value is a really, really great way to think about it. And also,
It doesn't stop when the sale stops. It stops when the person actually gets the outcome or value from your service. So speaking past the finish line again is something which very easy for us to get sucked in into, no, we're going to get that deal signed by next week and then we'll be on to the next one or whatever else and oh, it'll stall because we've missed something. So I really, really like that. Um, one more question for people who are looking to advance their career.
maybe you're looking to get promoted, maybe you're looking to take on a new role. What tips or what's worked for you in the past? Yeah, one of the things that I would encourage our listeners to do is if you're looking for that breakthrough or to pivot or even to level up your leadership, whatever it may be, is, you know, let me kind of ask you a question I want you to consider and think about to our listeners. What are you watching? What are you reading?
who are you listening to? In other words, as I study ultra-performers, men and women in sport and business, who we could say that we would look up to and say, wow, they just, they find a way to get it done. They're consistently hitting their targets. They just, they're not perfect, but my goodness, they're consistent. What I realized, Paul, is that they protect the content they consume. They're always running this healthy diagnostic on.
what I'm watching, what I'm reading, what I'm listening to, is it accurate? Is it truthful? And so that's what I would encourage our listeners to, as they're looking to level up and whatever aspect that might be, is to go and I want you to evaluate what you, what type of content you're consuming and ask the question, is it healthy, is it wise? That's what the best do. Yeah. That's super interesting because I.
Paul M. Caffrey (35:32.018)
stumbled across this only about six months ago. My logic was a little bit different. I was in the piece of writing. I'm writing. I'm doing a lot of writing about sales. Uh, so I just wanted to get focused in on, you know, the sales greats who are producing content and then, you know, people off to the side of that. So I cleanse my social media accounts. So if you go on my Instagram, Facebook, TikTok, LinkedIn, it's really focused on people within my niche and even YouTube, YouTube shorts.
And what I was amazed to find out is there's all of these really, really great, you know, sales professionals, sales leaders, entrepreneurs, they're putting loads of content out there. And a lot of it gets tiny amounts of views. It's really valuable. It's really actionable. And most people miss it. And I couldn't believe the amount of content I was missing from people that I thought I was following getting flooded in.
all the sports that I'm following, probably too much politics now, which is totally gone out to the side. So that actually will have a I wasn't expecting that answer, but I think it'll have a really positive effect for anybody who's brave enough to do it. A lot of people. But you mentioned earlier that books held when you were in transitioning times. What
books would you recommend people to check out or what one book in particular? And look, you can't say push, although it is about so check out Johnny Glenn's book there. And appreciate that. But what, what would you, what do you think people should be aware of? Yeah, let me give you two. And I think these are, these are non-negotiables. You've got to read these. And when I say read, either read a long form or audible book. I mean, I need you to consume them.
If you haven't read this one yet, this is an international bestseller, but Atomic Habits by James Clear, understanding that the decisions that we make today will set up the opportunities that we have tomorrow. He talks about just the power of habits, how to break them, how to set them, different values. His content is just spot on. I even follow his weekly newsletter.
Paul M. Caffrey (37:42.838)
And I don't do a lot of newsletters, but he is one that I just, I am opening up because his stuff is spot on. So Atomic Habits by James Clear. And then let me, let's kind of, you know, if we're driving a stick shift here, let me, let me, uh, slow us down a little bit. There's another book that I just love again. And I'd say another non-negotiable for our listeners. It's called The Ruthless Elimination of Hurry by John Moak Mark Comer.
The Ruthless Elimination of Hurry. Listen, the culture that we live in, this hustle, this grind, this hurry, this book is a fantastic anecdote and super relevant to kind of almost repurposing what actually matters. And so those two books, Atomic Habits and then The Ruthless Elimination of Hurry, hey.
You're going to be in good shape. You consume those. I will. I'm very excited to consume the second book you mentioned, atomic habits. I'm a big fan of that. And that's the newsletter. So it makes me even more excited to check out that other book. Awesome. Okay. So you provide a lot of value. You are one of the best speakers I've ever seen. Thank you. So much great content out there. How can people.
get more access to you, follow you, you know, where can they find Johnny Quinn? Yeah. All social media handles is at Johnny Quinn USA. And then I make it real easy. My website, johnnyquinnusa.com. And here's the cool thing on my website, right? When you land on the homepage top menu, you can click on watch Johnny speak. And I've got short video clips, uh, broken up from in-person and virtual. And then I have some fun videos from the Olympics there. So you can have fun with a short video clips on my website, Johnny Quinn.
Excellent. Well, Johnny, thank you so much for coming on and really looking forward to the next time we talk and meet. Awesome. Paul, thank you.
