The Work Before the Work

The Work Before the Work

Hosted by: Paul M. Caffrey

Every Saturday morning we meet elite performers and deconstruct their preparation habits. The #1 Sales Podcast for Ambitious Account Executives and Founder Sellers looking to prospect better and sell more....

All Episodes

Episodes

Deconstructing THE SELLER'S JOURNEY to close more deals w/Richard Harris | Ep 014

*** Get THE SELLER'S JOURNEY for just $4 on Kindle until April 1st, 2024. *** Why April 1st? Because that's Richard's Birthday! (for real) Connect with Richard Harris on LinkedIn!  Learn more about the HARRIS...
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How to Be a Connected Leader w/Michelle Tillis Lederman & Lou Diamond | Ep 13

Connect with Michelle Tillis Lederman & Lou Diamond on LinkedIn!  Find out more about The Connected Leader Club & The Connected Leader Course here (full disclosure: this is an affiliate...
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Selling Your Way In w/ Kristie Jones | Ep 012

Connect with Kristie Jones on LinkedIn & let he know what your favourite part of the episode was.  Join the waitlist for the new book: "Selling Your Way In, The Playbook for Setting Your Income and Owning Your...
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How founders can build a predictable revenue engine w/ revops charlie | Ep 011

Summary Charlie Cowan, also known as RevOpsCharlie, joins Paul M. Caffrey to discuss revenue operations and its impact on sales. Charlie emphasizes the importance of keeping revenue at the core of sales operations and...
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How Salespeople Can Invest like the 1% w/ Pitchedit co-founder Rob Halligan | Ep 010

Episode Companion Download: Get Early Access to PitchedIt & Invest like the 1% Here Subscribe to The Unsophisticated Investor Here Connect with Rob Halligan on LinkedIn   ___ 5 SaaS Scripts Account Executives can...
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How to Achieve a 50% Demo to Close Rate w/Mor Assouline | Ep 009

Episode Companion Download: UNLOCK 24 OF THE GREATEST DISCOVERY QUESTIONS TO QUANTIFY PAIN | Free Download Connect with Mor Assouline on LinkedIn Visit Demotoclose.com (Startups) Visit FDTC University...
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008 | The Importance of Sales Preparation, Larry Levine & Darrell Amy interview Paul M. Caffrey.

Looking to build 5x Pipeline? Get your FREE copy of "5 Sales Scripts to 5x Pipeline here!" Summary In this episode of the Selling From the Heart podcast, Larry Levine and Daryl Amy interview Paul Caffrey, co-author of...
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007 | Sales preparation and improving your close rate, Dan Englander interviews Paul M Caffrey.

Looking to build 5x Pipeline? Get your FREE copy of "5 Sales Scripts to 5x Pipeline here!" Summary In this conversation, Paul M. Caffrey discusses the importance of preparation in sales and shares insights from his...
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006 | How to Best Prepare to Prospect, Mark Hunter interviews Paul M. Caffrey

Looking to build 5x Pipeline? Get your FREE copy of "5 Sales Scripts to 5x Pipeline here!" Summary In this episode, Mark Hunter interviews Paul M. Caffrey about the concept of 'work before the work' in sales. They...
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005 | Sell with an Olympic Mindset | US Olympian & NFL Footballer Johnny Quinn

Looking to build 5x Pipeline? Get your FREE copy of "5 Sales Scripts to 5x Pipeline here!" Resources Mentioned: Johnny Quinn Website Push: Breaking through Barrier (Book) The Work Before the...
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004 | From transactional to TRANSFORMATIONAL Selling with Finka Jerkovic

Looking to build 5x Pipeline? Get your FREE copy of "5 Sales Scripts to 5x Pipeline here!" Resources Mentioned: Finka Inc Sell From Love (Book) Transformational Selling (Book) The Work Before the Work (Book) Connect...
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003 | How AEs Build Relationships..AT SCALE!?!?... | Dan Englander, Best Selling author of "Relationship Sales at Scale" & Founder CEO of Sales Schema

Looking to build 5x Pipeline? Account Executives live and die by their ability to generate pipeline, want a bespoke plan to hit 5x Pipeline? Then let's have a 1:1 brainstorming call to achieve this for you!  Book...
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